The inspiration came from 4 Californians with a strong passion for Moto X and Watercraft. As Scott, Jeff, Eric and Phil got heavily into Watercraft they saw that no one was focusing on Rider apparel in this growing sport. Their MX background gave them the vision and design concepts that changed the industry to what we are today. The Jetpilot brand name was chosen from the guys from their experience of racing Moto X at a Pro level in America and Europe. They were called Moto pilots if you rode Moto X bikes in Europe. They didn’t want to call the brand Jet Ski Pilot racing apparel as Jet Ski was a Kawasaki trademark name for their watercraft products, so the brand Jetpilot was the title of the new direction in watersports gear.
The watercraft market was getting very exciting on the racing side and Jetpilot created the personalities in the sport that we still know today, such as Jammer, Fish, Mac, Slasher, Haulin Harry, Hollywood Watkins, Rick Roy and Christy Carlson. These riders captured the youth globally and made us see through Jetpilots marketing how exciting the sport can be. The JP marketing made you see beneath the helmet of the athlete and got you involved with the rider’s lifestyle. Jetpilot still today sponsors Jeff “JAMMER” Jacobs as he has won 10 World titles on stand up watercraft. He started with JP when he was 15. All the greats in this sport have experienced Jetpilots active movement to growing the sport and them as individuals.
In the late 90’s, Jetpilot and Rick Roy started the Freeride Watercraft Tour, which has changed freeriding all over the world. Rick Roy, Clay Cullen and Aussie, Mark Tearle were assembled to do a world tour on surf riding over 2 years. Jetpilot traveled with the team to South Africa, Australia, Mexico, Brazil, Hawaii and Canada, just to name a few. This created images that were outstanding and pushed the boys to develop the Rickter Back Flip! The first back Flip on a stand up watercraft.
This made way for Jetpilot to create a surf contest for watercraft called The Red Bull Wave Challenge. This pushed the established stars and created a new audience for the sport. Freeriding in the surf was now in a competition format. This format is still used all over the world today. The beauty of this side of the sport is that the athlete needed more ability over budget to showcase their skills. We have seen new stars like Joe Kenney emerge from this new side of watercraft riding.
For the first 5 years Jetpilot got the PWC watersports products moving and decided it was time to grow again and set out to conquer the international market. They brought in an International company to take over ownership and help drive it to be one of the leading lifestyle brands in the watersports market. This company still owns the Brand and sees a huge future as they point themselves towards 25 years of JP Business. Since then Jetpilot has evolved and developed to offer a complete line of clothing, vest and wetsuits for the wakeboard and surfing markets in addition to the expanding watercraft line. The company is very focused on becoming a Global leader in watersports and Clothing.
The Wakeboard Evolution
Jetpilot initially got involved in the wakeboard industry in 1995. It was a great crossover for Jetpilot wetsuits and clothing. As we got more involved, we began to see that the wakeboard market was still in its infancy and that there was room for improvements. Just as we have done for the past ten years in the personal watercraft industry, Jetpilot plans to be the company that makes changes to help the sport of wakeboarding reach its full potential
To help Jetpilot gain the exposure it needs to become the number one clothing and watersports line in the market, we signed on with the World Sports and Marketing crew as the official watersports and clothing sponsor of the 1996, 97 and 98 Wakeboard tour. Through this sponsorship our products receive added exposure through the USA national magazines as well as on-site displays, selling and promoting the latest Jetpilot gear and accessories at every tour stop around the USA, including the Mastercraft US Masters and the Wakeboard World Finals.
After 10 years Jetpilot has become one of the leading brands globally in this industry today. We are very proud to support a number of the world’s top boardriders including Chris O’Shea, Shaun Murray, Shane Bonifay, Aaron Rathy, Bec Gange and more. We’re just as proud to have an amazing team of new blood in the sport, with riders like Tony Iacconi, Cory and Brad Teunissen, Zahra Kell and Sam Brown taking Jetpilot into the future. We owe our success to our team riders as we have built our brands image and research and development off our championship winning team!
We have also been an active sponsor of the freestyle motocross series in the USA and have sponsored top US and Australian motocross riders with clothing for many years. We introduced freestyle motocross (FMX) to the Australian X Games and were the sports organizers of that event in the late 90’s. Jetpilot Marketing department also created the Mini Bike racing movement in Australia; we launched the DC triple crown of Moto Mini Bikes and the Honda Australian Nationals. The team at Jetpilot is very pumped on the whole moto and auto scene and has been driven by this influence since day one. We have had a long-standing relationship with world-class FMX rider Robbie Maddison since the day he entered the FMX industry. Recently we have partnered with Gary Reid of Showtime Yamaha FMX team who are widely regarded as the most professional FMX outfit in Australia for a long-standing clothing and sponsorship deal.
Jetpilot has used competition as the driving force in our continual search for innovative discoveries. Over the years, we’ve had the opportunity of working with some of the finest Board and MX riders in the world. In the past five years we have developed team inspired signature-clothing products for the likes of Robbie Maddison, Chris O’Shea, Shane Bonifay and Steve Mini We feel the relationship we’ve developed with these riders and the support we give one another has had a positive impact on the development of our products.
We stand alone in our commitment to design, durability and performance of all our products and with this attitude and love for the watersport industry, Jetpilot will continue to create products that we all can enjoy.
More recently we have been an active sponsor and supporter of the BMX industry, with Nitro Circus regular Andy Buckworth and park master Logan Martin both riding with Jetpilot. Our focus has also moved into automotive and off-road sports. Our team riders Matt Mingay (stunt bike rider), Brad Gallard (trophy truck driver) and Todd Kelly (V8 Supercar driver) are the top of their field and are continually pushing the boundaries of what is possible in their respective sports.
We’re excited for the future and any new direction it may take us. As always, Jetpilot will be leading the way in innovative and reliable apparel and action sportswear for those who love to life the #jplife.